As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world.
Insanely Simple by"Ken Segall"
'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
Insanely Simple
By:"Ken Segall"
Published on 2012-04-26 by Penguin UK
BOOKS ID : 11rodG3ZF60C
Ebook Title : Insanely Simple
ETAG : OU7+7aCwA0U
ISBN_13 Code : 9780670921201
ISBN_10 Code : 0670921203
Book Print Type : BOOK
Rank : 38 for keyword iphone 7 plus
Book Author :"Ken Segall"
Publisher : Penguin UK
Book Pages Count : 256
Print Type : BOOK
Book's Categories :"Business & Economics"
Books Language : en
Text to Speech Access : ALLOWED_FOR_ACCESSIBILITY
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