Visually, the actions of the commercial are a series of deictic gestures enacted by \u003cbr\u003e\nthe \u003cb\u003eholder\u003c/b\u003e of the \u003cb\u003eiPhone\u003c/b\u003e. As we see in Table 5.1, with each scenario, a \u003cbr\u003e\ncomputational task is performed to demonstrate how the user can discover the \u003cbr\u003e\nparticular ...
Critical Discourse Studies and Technology by"Ian Roderick"
Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
Critical Discourse Studies and Technology
By:"Ian Roderick"
Published on 2016-06-16 by Bloomsbury Publishing
BOOKS ID : a7L1CwAAQBAJ
Ebook Title : Critical Discourse Studies and Technology
ETAG : aSEtaDefv9E
ISBN_13 Code : 9781472569516
ISBN_10 Code : 1472569512
Book Print Type : BOOK
Rank : 13 for keyword iphone holder
Book Author :"Ian Roderick"
Publisher : Bloomsbury Publishing
Book Pages Count : 232
Print Type : BOOK
Book's Categories :"Language Arts & Disciplines"
Books Language : en
Text to Speech Access : ALLOWED
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