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Mobile Marketing by"Cindy Krum"
Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing
Mobile Marketing
By:"Cindy Krum"
Published on 2010-02-25 by Pearson Education
BOOKS ID : qJ9gcF3iG88C
Ebook Title : Mobile Marketing
ETAG : kc8/uONqPPc
ISBN_13 Code : 9780768694796
ISBN_10 Code : 0768694795
Book Print Type : BOOK
Rank : 3 for keyword iphone clone
Book Author :"Cindy Krum"
Publisher : Pearson Education
Book Pages Count : 360
Print Type : BOOK
Book's Categories :"Business & Economics"
Books Language : en
Text to Speech Access : ALLOWED_FOR_ACCESSIBILITY
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