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Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple by"Max Chafkin"
Apple Inc. is one of the most successfulÑand influentialÑcompanies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever. And yet very little is known about life inside Apple. The company is pathologically secretiveÑeven with its own designersÑabout how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next Òinsanely greatÓ thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable thirty-year story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world. This Fast Company original ebook is unlike any other book about Apple. Author Max Chafkin led a team of reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one former executive says Òtaught the world taste.Ó Former colleagues describe Jobs at his most brilliant and bombasticÑhurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the companyÕs history. But overlooked in AppleÕs carefully cultivated mythology are the other ingenious men and women whoÕve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.
Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
By:"Max Chafkin"
Published on 2014-08-01 by Fast Company
BOOKS ID : N44pBAAAQBAJ
Ebook Title : Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
ETAG : PMwxfcAWp4Y
ISBN_13 Code : 9781614520863
ISBN_10 Code : 1614520860
Book Print Type : BOOK
Rank : 27 for keyword iphone gets hot
Book Author :"Max Chafkin"
Publisher : Fast Company
Book Pages Count :
Print Type : BOOK
Book's Categories :"Business & Economics"
Books Language : en
Text to Speech Access : ALLOWED
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